Channel Country contains three river systems, which flood annually across thousands of miles, moving life-giving water from the country's tropical north to its arid center. When the natural flooding from the Cooper Creek, Diamantina, and Georgina rivers reaches the region, wildlife—in particular, waterbirds—migrate across the country to breed and feed. The campaign to protect this region is led by Pew manager Rupert Quinlan, who obtained a huge win last year for conservation, obtaining protection of these vast Channel Country river systems under Queensland's Wild Rivers Act.